888-974-6633 sales@prefrent.com

To increase conversion rates, advertising response and overall effectiveness, sites and blogs need to be “sticky.” One of the best ways to accomplish this is to make sure that there are links to related materials and posts embedded in the page. CMS systems refer to these as “related posts.”

To do this, CMS frameworks and applications (WordPress, Joomla, Drupal, etc.) usually rely on plugins, extensions or widgets that create these links by listing other articles or posts with the same keywords, categories, or combination of the two. Some systems actually require that the related links be coded for each post as a discrete list.

There are two problems with this approach as sites grow: 1) tags or categories can tell you that objects are related, but not how closely related, 2) maintenance of related links is time consuming, and with larger collections, prone to inaccuracies and omissions.

A good analogy: Tags are to Affinitomics™ as blood-types are to DNA tests.

Affinitomics™ solves this. Not only can Affinitomics™ tell that articles, pages, and posts (custom post-types) are related, it can tell how close or distant the relationship is. This ensures that only the highest value “related links” are displayed. Furthermore, once Affinitomic™ elements have been assigned to a post, no further maintenance is needed – the post understands its own relationship value within the collection, and interacts with new materials dynamically and automatically.